What is Variable Data Printing? Uses of VDP machine

Variable data printing is a form of on-demand printing in which all the documents in a print run are similar but not identical. Variable data printing also known as one-to-one marketing or personalized printing, offers customized, targeted encounters with prospective customers, placing a powerful marketing tool into the hands of even small organizations. For example, if you are printing personalized letters to be mailed to your customers, each document probably has the same basic layout, but there is a different customer name and address on each letter.   

The variable data printing is an offline sheet fed variable data printing machine with inkjet printing technology and its the ideal fit for any promotional field, especially direct mail and literature fulfillment projects and mainly used for direct marketing, customer relationship management, advertising, invoicing and addressing self-mailers, brochures or postcard campaigns. The VDP has been shown to dramatically increase response rates while reducing overall printing costs.

 The variable data printing is today one of the most invariable requirement of  business   houses, industries and enterprises and VDP machine are incorporated with feature like numbering, bar coding, mail addressing, logo printing . The Numbering and Barcode Printing Machine is Unique and Smart Design to deliver Latent needs of Global Consumers for flexible number and barcode printing at very competitive running cost. The offline number printing machine is ideal for short / long run jobs. This numbering machine is a great Solution for Printers who are looking for efficiency and best value for money.
           Technically VDP works by inserting information from a database into pre-designed template files to create multiple documents with different information .The benefits of using VDP machine process provide great result and time it can save and decrease the paper waste, improve your relationship and response, low cost method for improving marketing effectiveness, maintaining the personalized communication.

Enhance your Business Brochure by UV / Aqueous Coating Machines

Normally, brochure partake the major role in business promotion. Even though the new marketing method has come, brochure printing is a great marketing tool forever. It is the best method to reach your spectators. People who want to make their business as familiar using brochure printing. Several commercial enterprises still don't become familiar, even using brochure printing. When we analyze that what is the reason that is not good-looking brochure design. Brochure design is significant one in marketing your products. The brochure design theme will be changed according to the business type. So you must give attention to select the business theme for brochure design. And your brochure must be apparent, brief and attractive.
The coating is used to enhance your printing value. Lacking of coating the brochure should not give good-looking even it has good design, because it provides higher protection and also gloss the printing. As well as coating can make professional look to your paper projects. There are lots of paper coating methods are available such as Varnish, Lamination, Aqueous and UV coating. Compare with other coatings, UV / aqueous coatings give more protection and durability to printings.

UV coating is one of the bindery coating methods in which coatings are applied after the ink has dried. So, it is effectively protecting the printings from abrasion. UV coating is a liquid based coating that executed by ultraviolet light. It can give maximum gloss, superior clarity and better rub resistance. It can be more difficult to recycle than other coatings.
Aqueous coating is water based coating grant more protection than traditional coatings. It has various features like higher protection, fast-drying, superior gloss, better clarity, etc. It is more protective than varnish coating. UV coating machines / aqueous coating machine are easily available in the online market with high performance.

The brochure is acting as the powerful marketing tool when you carry out the guidelines that mentioned above. Apparent, brief description about your business and attract business theme with glossing coating is the main things have to remember when you think about brochure creation.