Importance of Quality Printing in Today's Business

Printing plays a vital role in the worldwide economies, because today’s print is one of the largest industries in the globe. Printing has become a lot more accessible to the general public in recent years. While some printers may be adequate for personal use, it is a different ball game for people using printing services to market their business. Businesses will always in need of quality printing products, as well as the expertise and advice that they can expect with doing business with a professional print company. At the same time, a number of medieval products and technological processes had reached a level of maturity which allowed their potential use for printing purposes.

A quote” I like the photos, because a photo never changes even a people change.”, says the importance of printing.

Anyone who finds themselves in need of a printing service will often come across the idea of offset printing. Let go for a deep knowledge about offset printing, which is discussed below:

How does offset printing work?

Printing presses are commercially available to use in several different types of printing technologies, but the most common case is offset printing. Offsetprinting is one of the most common printing techniques, wherein ink is transferred from a plate to a rubber blanket, then back to the printing surface. These presses are commonly designed in either sheet-fed configurations, which print on individual sheets of paper or other material, or web-fed configurations, which print on long webs of paper or other material, supplied on large reels.

Offset printing is utilized for large-quantity runs of one-color, spot color or full-color printed materials. Offset printing produces attractive results while maximizing budget when a high volume is needed.

Four Color Offset Printing:

In offset printing each color of ink is applied separately (i.e.) one plate per color. Each of the primary process colors -black, cyan (blue), magenta (red), and yellow, has a separate printing plate. Even though you may see thousands of colors in the finished product, only these four colors are used. That's why the standard offset printing process is often called the four-color or CMYK printing process – which is similar to the three-color or RGB color model used in television or video.

Benefits of Offset Printing:

•  Higher image quality.
• Works on a wide range of printing surfaces like paper, wood, cloth, metal, leather, rough paper and plastic.
• Higher the volume, the less expensive it is to print
• Larger sheet size possible on larger presses 
•  Many modern offset presses use computer-to-plate systems as opposed to the older computer-to-film work flows, further increasing quality.

Why Four Color Offset Printing Machine

A Four color offset printing press has a separate printing tower, for each color of ink. Some presses have as many as 12 to 18 towers, first printing 9 colors on one side of the sheet, then flipping the sheet over a device called a Perfector, and finally printing 9 colors on the reverse of the sheet. Normally the primary colors (cyan, magenta, yellow and black) are the four main colors printed. Other inks, which added to these four colors are typically spot colors. The fourcolor sheet offset printing fulfills the most demanding requirements for printing quality, reliability, and service life of the machine.

The technology improved in the printing industry can be found easily. For instance, let us compare the past and present invitation or ticket. You can find a huge difference between the two. The four color printing process is universally used in the graphic arts and commercial printing industry for the reproduction of color images and text.

Applications of Offset Printing Machine

Now-a-days, the need of printed products is rapidly increasing in every business. An offset printing is an ideal for commercial printing today.  It completes a print on time at much faster speed with high quality products at less expensive. Some of the applications where offset printing used are listed below:

1. Posters: These large marketing tools are commonly used as a POP (point-of-purchase) displays and print ads to promote products and services. There is a demand for high-volume printing of posters; quantities of at least 250 posters are commonly printed through an offset press.

2. Brochures. Almost all businesses from small to large-scale enterprises are using brochures to inform people about their company, products or services.

3. Business cards: If you want to hand out your contact details to potential business partners and clients, designing your business cards and having these printed using offset presses can help advertise your business to people.

4. Folders: These medium-sized print materials are used to compile documents or paperwork for business or promotional purposes. Through the offset printing process, folders are produced in high quality, regardless of the number of prints.

5. Flyers: Most flyers are printed on both sides containing information about the product or service. Since these are handed out at places with high pedestrian traffic, these promotional tools are ideally printed on 250 pieces and are produced using offset printers.

6. Others: Election seasons, product launches, recruitment and business openings require large quantities of high-quality print materials, it can be done by using offset presses.

Offset printing machine is one of the best ways to develop the different print products in numerous quantities while maintaining the quality of each piece from start to finish. Because the human eye is an amazing averaging instrument, instead of millions of tiny dots, we see the colors and shapes that result from the overlap of the four process colors!

Statistics about Colored Printed Material

Studies in a major publication revealed that the usage of color increased readership by 40% or more. A university study showed a 65% increase in the retention of material when full color was used instead of black and white. If you want to know more information and statistics about printing, visit http://printisbig.com/

From this informative blog, it is clear about the printing necessity in today’s marketplace. Printing never dies when a human dies. If you are a business owner, interested to buy printing machineries, kindly contact us by visiting http://www.printingpressmachineries.com/. Suggestions for this blog are welcome.

Comparison between several types of Coatings - Which suits best for me?

Now-a-days there are many different color printing techniques available in the world of commercial printing and the biggest problem where print buyers face may be simply how to understand and choose which of these available printing press techniques best suits our requirements. By understanding the comparison of various coating it may direct your print work to a printing company that offers specific equipment that best suits your needs, ultimately gives you the print customer the best quality and the best pricing.

From the beginning, I stated that, if possible, try to choose a printing company that is best suited to make your magazine, catalog, poster or whatever the item you may need to be printed/coated. Therefore, let’s take a deep look at the various types of coating comparison that best fits your printing press may have to produce your print job.

Four different print coatings are used in commercial sheet fed printing: varnish, aqueous coating, lamination and UV coating. Note that coatings can perform differently on coated paper stock versus uncoated paper stock.

Types of Protective Coatings

Lamination

Lamination has long been employed as one of the most popular and cost-effective methods to protect printed material. There are two types of laminates, film-based and liquid-based. When using film based laminate, a clear plastic film is placed over the paper. To create liquid based laminate, a clear liquid, is spread over the paper to dry. Laminate is great for menus or book covers as it can protect against water and perspiration.

Generally lamination is recommended exclusively for single sheet applications include posters, restaurant menu’s, or book bindings that are wired or spiral bound.

Varnishes

An inexpensive way to add gloss to your printed folders is by applying varnishes. It is the least expensive coating. It is not as hard as other coatings, which offers resistance to dirt, smearing and water. Typically a varnish split as gloss varnish, dull varnish & satin varnish and varnishes may be tinted with certain inks. Unless you have professional experience in tinting, or can afford a press-test before production; I recommend not experimenting with tint varnish. It’s hard to bring outcome accurately and really expensive to be on press and decide you are not happy with it at that point.

Gloss varnish: This coating can be applied overall or in respective areas with high precision. It increases the saturation and depth of colors while improving image contrast, while dull varnish increases readability by diffusing light and reducing glare.

Matte/Dull Varnish: Used on a page that has mostly text to increase the readability by diffusing light and reducing glare. It is more resistant to fingerprinting than a gloss varnish.

Satin Varnish: Satin is created by a mixture of matte and gloss varnish. It has good scuff resistance.

The advantage is that varnish is typically the least expensive of all the coatings available. Varnishes are recycled more easily than the UV coated products. However, they emit harmful volatile organic compounds (VOCs) during the coating process which cause eye, nose and throat irritation, nausea, etc. VOCs are also suspected to cause cancer in humans.

Aqueous Coating

Aqueous coatings are bigger than ever in today’s printing marketplace. Aqueous, a water based coating is generally considered to be one of the most sustainable coating options because it is ideally applied immediately after the ink. Directly after the coating is applied, the sheets are sent through a heated air system that quickly dries the coating. Then the printed sheets can progress to the finishing department in minutes, as opposed to traditional varnishes which may take hours or even days to dry.

AqueousCoating is better suited for overall coating, than spot coating in some cases, merely there are limited exceptions, depending on equipment. Aqueous can be recycled by standard municipal systems without emitting harmful byproducts. Other sustainable alternatives include clear vegetable-based inks in place of any coating.

UV coating

The demand for UV Coating has intensified in the past decade, especially in the digital environment. The result is a product that looks great, but is also protected from the elements, and it has extra durability for repeat handling. Coating Systems will add depth and appeal to printed pieces. The color appears brighter and more vivid with a rub resistant finish.

Most UV equipment we see are operated off-line, which provides only a flood coating option. UV gives more protection and sheen than either varnish or aqueous and, since it is cured with light and not heat, no solvents are emitted. You can coat 80-pound text and heavier, although cover weights are preferred. UV can be used on smooth papers only.

BACT recommends Offline UV Coating System

An Offline ultraviolet coating system is perfect for the digital or sheet-fed printer, because it offers an inexpensive way to easily apply and cure UV protective coatings in house. These machines are easy to install and offer a true focused UV delivery system. Look for an offline UV coater that is recommended by the Environmental Protection Agency as BACT (Best Available Control Technology).

UVcoating is also known as Energy Curable coating, and has the benefit of providing the best surface properties and protection for printed surfaces while being environmentally safe. No Volatile Organic Compounds (VOCs) are produced in the process of UV coating.

No matter what coating are you use, the results will look best on coated paper. The above discussed are for comparison between the various types of coatings which are widely used. This blog may help the people to understand what type of coating, they need for their business. The result is smoother the surface, the better the quality.

Role of printing machine in marketing and advertising

In marketing and advertising world, the printing gets your business look its best. Not just in design, but in quality of the paper, finish, color and not to mention speed of delivery. Actually printing materials extensively takes part in advertising and marketing. With the mobile and the internet marketing boom, printing is right there to integrate and to deliver more interactivity. Some of the business paying based on the print. 

Role of Printing in social networking

Social networking is the integral part of the way to reach numerous customers; it doesn't end up with online social media such as Facebook and twitter it is more than it. The business card and newspaper is also the potential medium of the social networking. In social networking, newspaper is indispensable and ancient one. Now also it plays the role as important and indispensible one. By giving the business card can make the strong relationship with customers.

Printing brochures

Printing is a cheap way of marketing. Advertising through the brochures will save your money and time compared with other types of advertising methods. A good brochure must reflect the business or company.

Flex printing virally spread your business

Marketing and advertising is also a technique to spread the business. Flex printing is a technique which is applied to spread the business. Using creative idea for getting the flex gets more reaction than other advertising method. Printing machine is the primary factor of flex printing as it signifies the quality and cost. If you are often making the flex printing for business, it is better to getting own printing machine. It is also useful for other business related printing materials.

Marketing and advertising is a great tool to gain the reputation for your business and brands. So make your advertising as effective to get profit in cost and reputation for your brand. Great solution for make your marketing as effective, getting one printing machine with good quality. Because it gives the good look to your business-printing material and also save your money.

Reach Your Target Customer With The Assistance Of The Variable Data Printing Machine

Marketing is the technique that used to promote the products or services among the customers to sell. The main goal of marketing is to satisfy the customer and get longevity relationship from the customer. Marketing includes finding out the prospective customer, put across the customer and customer relationship management. First, we have to identify the prospective customer. And collect the information about them. Then we will wait for the right time to contact them. Communication is the main fragment of marketing. We can contact through mail, printing materials (brochure, pamphlet), over the phone, etc. Customer relationship is the strong foundation of business.

Printed materials plays the significant role in the process of communicating the customers. Normally, printed material has the capability to attract the audience. Personalize the brochure acceptable to the customer even more attracts them. Personalization is the most valuable marketing strategy which builds strong relationship with clients. Personalization means target a single customer. Personalization is customizing your product or service, according to the individual end-user. It permits a company to connect to its customers. It establishes a unique product offering for each customer. Compare with traditional printing, variable data printing customize the printing material according to the customers.

Variable data printing personalizes the content in the printing pieces. The main goal of VDP is concentrating the individual customers to make a strong relationship with them. Variable data printing is same as digital printing, but it makes changes from one printed piece to another through change the contents of printing pieces like images, marketing messages, colors of materials, and so on. The basic concept of variable data printing is mail merging. Variable data printing machine using the software to merge the images and text into the printing material. VDP can be integrated with some important marketing tools like QR codes, email blasts, etc. VDP should be enhances your ROI, if you have the accurate data about customers. Because if you know about the prospects, you can attract them through your contact materials otherwise you may lose them. A prospect can be commuted to a loyal customer. So variable data printing machine is partaken the significant role in the marketing industry as well as highly supported to effectively reach your target audience.

Offline Sheet Fed Variable Data Printing Machine - Autoprint Reckoner VD...

Offline Sheet Fed Variable Data Printing Machine - Autoprint VDP 65

Automatic Sheet Fed - Flat Bed Die Punching and Creasing Machine - Autop...

Automatic Sheet Fed - Flat Bed Die Punching and Creasing Machine - Autoprint Repetto 65

Offline UV & Aqueous Coating Machine - Autoprint Fine Coat 65

Offline UV Coating and Aqueous Spot Coating Machine - Autoprint Fine Coat 65

Offline UV Coating and Aqueous Spot Coating Machine - Auto print Fine Coat 80

Offline UV Coating and Aqueous Spot Coating Machine - Auto print Fine Coat 80

Role of Offset Printing and Flat Bed Die Cutting Machine in Packaging Industry

Packaging is used to contain the product to protect from damages and it also gives the brand identity. Any product without wrapping or protecting makes you feel about the product is insecure. The main purpose of packaging is ensuring the quality of products. Commonly, Packaging is used to convenient deployment and sell. Packaging plays the major role in the industries like pharmaceutical, chemical, Fast-Moving Consumer Goods like food and beverage, toys, garments, cosmetics and surface coatings. There are lots of materials are used in packaging industries. They are paper, carton board, corrugated board, heavy solid board, semi-rigid plastics and film. The process included in packaging such as printing and surface development includes cutting, creasing, embossing and gluing.

Printing

One of the main purposes of packaging notifies the customer about the product. Printing technology only can clearly display the product details to customers as well as printing is used to represent the brand name. Hence, printing is the prominent process in packaging. Naturally packaging has the capability to attract the customers. Packaging material should be attractive, because it emerges your Brand. Then get the printing material as attractive with the help of printing technology. As a result, people will be attracted by your product. Offset Sheet fed four color printing machine is the best selection for package material printing. It makes the printing material as attractive in quick time and reasonable cost.

Surface Development

Surface development is the major process of packaging. Surface development includes cutting, creasing, embossing and gluing. Cutting used to make the identical shape. Creasing is used to make creases in material for surface development. Embossing is used to decorate the material through make raised embellishment in material - surface. Offset Sheet Fed - flat bed Die Cutting machine is greatly partaking in the packaging industry. Die cutting machine is a machine that has a die or sharp blade which is used to cut the material. Normally die cutting machines are used to cut the printed material. Flat bed die punching machines are the best choice for packaging industry. Flat bed die cutting machines does various processes such as cutting, creasing, embossing, waste stripping. This is the only machine that has all the features within one machine. So it is the best choice for packaging industry.

Packaging industry deeply merges with the printing industry. Printing and post press machines are widely applied in the packaging industry. Packaging must explicit the product information and brand identity. As well as packaging should be attracting the customer. These are the main things to satisfy the customer with your product packaging. It can be accomplished by choosing the correct machines for your packaging process. So when you buy the machines for packaging industry you have to ponder the things above mentioned.

What is Variable Data Printing? Uses of VDP machine

Variable data printing is a form of on-demand printing in which all the documents in a print run are similar but not identical. Variable data printing also known as one-to-one marketing or personalized printing, offers customized, targeted encounters with prospective customers, placing a powerful marketing tool into the hands of even small organizations. For example, if you are printing personalized letters to be mailed to your customers, each document probably has the same basic layout, but there is a different customer name and address on each letter.   

The variable data printing is an offline sheet fed variable data printing machine with inkjet printing technology and its the ideal fit for any promotional field, especially direct mail and literature fulfillment projects and mainly used for direct marketing, customer relationship management, advertising, invoicing and addressing self-mailers, brochures or postcard campaigns. The VDP has been shown to dramatically increase response rates while reducing overall printing costs.

 The variable data printing is today one of the most invariable requirement of  business   houses, industries and enterprises and VDP machine are incorporated with feature like numbering, bar coding, mail addressing, logo printing . The Numbering and Barcode Printing Machine is Unique and Smart Design to deliver Latent needs of Global Consumers for flexible number and barcode printing at very competitive running cost. The offline number printing machine is ideal for short / long run jobs. This numbering machine is a great Solution for Printers who are looking for efficiency and best value for money.
           Technically VDP works by inserting information from a database into pre-designed template files to create multiple documents with different information .The benefits of using VDP machine process provide great result and time it can save and decrease the paper waste, improve your relationship and response, low cost method for improving marketing effectiveness, maintaining the personalized communication.

Enhance your Business Brochure by UV / Aqueous Coating Machines

Normally, brochure partake the major role in business promotion. Even though the new marketing method has come, brochure printing is a great marketing tool forever. It is the best method to reach your spectators. People who want to make their business as familiar using brochure printing. Several commercial enterprises still don't become familiar, even using brochure printing. When we analyze that what is the reason that is not good-looking brochure design. Brochure design is significant one in marketing your products. The brochure design theme will be changed according to the business type. So you must give attention to select the business theme for brochure design. And your brochure must be apparent, brief and attractive.
The coating is used to enhance your printing value. Lacking of coating the brochure should not give good-looking even it has good design, because it provides higher protection and also gloss the printing. As well as coating can make professional look to your paper projects. There are lots of paper coating methods are available such as Varnish, Lamination, Aqueous and UV coating. Compare with other coatings, UV / aqueous coatings give more protection and durability to printings.

UV coating is one of the bindery coating methods in which coatings are applied after the ink has dried. So, it is effectively protecting the printings from abrasion. UV coating is a liquid based coating that executed by ultraviolet light. It can give maximum gloss, superior clarity and better rub resistance. It can be more difficult to recycle than other coatings.
Aqueous coating is water based coating grant more protection than traditional coatings. It has various features like higher protection, fast-drying, superior gloss, better clarity, etc. It is more protective than varnish coating. UV coating machines / aqueous coating machine are easily available in the online market with high performance.

The brochure is acting as the powerful marketing tool when you carry out the guidelines that mentioned above. Apparent, brief description about your business and attract business theme with glossing coating is the main things have to remember when you think about brochure creation.